Social marketing can be just like chasing my tail. Or chasing cars. Never ending or ending badly. Socializing with online media can be like barking on a street corner. 140 character messages carefully crafted with witty banter only to be run over by some 18 wheeler heading to the Jersey Shores. No sooner have you posted when "The Situation" buries you like some forgotten bone. No matter how loud you bark, the traffic speeds by.
Does anyone hear you, or are you just returning and re-tweeting to the same busy intersection? Dogs have amazing hearing and a heightened sense of smell. We can track scent trails back to home pages from miles away, but is everyone so gifted at staying on track? Social marketing can feel like nobody's listening. It got me thinking, if a dog barks in a tweet does anybody hear?