Below is part of the statement released by the USPS:
“…to continue receiving automation discounts after Jan. 28, letter-size and flat-size mail pieces, as well as postcards, the customer must have an IMb. Permit Reply Mail and Qualified Business Reply Mail also will need an IMb to receive automation pricing.”
Intelligent mail is the technology platform for the next generation of mailing services, features and products. With the IMb, mailers and the Postal Service will have end-to-end visibility in the mail stream.
Intelligent Mail gives mailers and USPS more information about the mail — information they can use to make informed marketing, financial and operational decisions.