In a recent article, Forbes highlights the Marketing Trends for 2013.
Here's a snippet from the article, and if you don't have time to read it, we've offered our take-away in a bit we like to call Markit-in-a-Minute:
It feels like every January we see list after list of business forecasts for the year to come. More often than not these lists feel a bit repetitive and not all that inspiring. Well—and not to give 2013 an overblown ego—we feel fairly confident that this year will see a departure from the usual, predictable trends in small business marketing in favor of some refreshing, enthusing changes. Here's a peek at what we see coming down the road in terms of small business marketing. Read Full Article
Simplify - Promote goods and services that serve to simplify the consumer’s life.
Be in the Moment - Connect with customers with real time marketing, through social media and websites.
Redefine KPIs - Success will be measured in sales vs. lead generation. The Key Performance Indicator (KPI) for marketing campaigns will be revenue.
Mobilize - Mobile strategies will be a fully integrated part of overall marketing plan.