Summer is the least serious season of the four. Family time, pool parties and travel are starting to make their way into our daily thoughts at work. It's a fun time for all – a bit of a break from the weight of the other three seasons.
It's a lighter season; in fact, the first Sunday in May is actually World Laughter Day. Talk about lightening up.
Consider being a part of that fun and lighten up your business message. Your customer is daydreaming about their upcoming vacation, so instead of working to drag them back into the seriousness of business, let them feel like you're along for the ride.
Relax your marketing message by dressing down in shorts and sundresses and join in. Your customers will be more receptive to what you're saying.
In this issue of "Markit in a Minute" we offer tips to:
- Infuse warmth and fun into your Spring Design
- Improve your printed pieces with high-impact, low-cost coating
- Create Awareness with your Brand
- Reach people who are interested in your product or service