Branding sets the stage for your event; it’s your first impression to all new attendees and it serves as a reminder to all repeat attendees for past events.
Think of your event brand as a concert T-shirts of sorts, and past attendees will be your greatest recruiters. “I remember when I saw Mumford & Sons in 2011, you should go this year”.
Here are three key points in branding an annual event…
- Keep the main focus on the recognizable part of your logo.
- Add the year – 2013, ’13, XIII, etc.
- Add a landmark, or image that represents the location like the Space Needle, an Indy Car, or a Golden Palm Tree for a tropical location.
Very quickly, you’ll create an archive of past events and the people will start asking, “were you at the Chicago Symposia in 2012 too?”
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