There are many options in coating a marketing piece after it's printed. The choice to coat a piece may be for effect or durability.
Aqueous coating is a fast-drying, water-based, vegetable cellulose product used as a protective coating that is applied in-line on some presses.
It's a biodegradable and recyclable option of coating that does not add much to the cost of a project. This clear coating is used for any project that requires a more durable finish, protecting the surface from fingerprints, dirt, smudges, and scratches.
Aqueous coating improves postcards durability as they go through mail or inserted in pockets. It is also applied on brochures, catalog covers, fliers and other visual aids.
Available in Gloss, Dull or Satin finishes, the aqueous coating is applied on press during the print run and dries in minutes after it comes off the press allowing for immediate finishing in the bindery.
Aqueous is generally considered to be one of the most sustainable coating options because the formulas are non-toxic and treated paper can be recycled in standard municipal systems without emitting harmful byproducts.
This low-cost, high-impact coating is one of our favorites because it can speed up the printing process on rush projects because there is no wait for cutting or folding.
The only downside to aqueous, as we see it, is that it cannot be used in spot coating applications. The entire sheet must be coated with the same finish.
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