Don't roll the dice with your company logo. When we work with customers to re-brand or create a new logo, we have them complete a Logo Questionnaire. We thought we'd share it here so you can get clear on what you want your logo to convey.
Answer the following questions thoughtfully as they are designed to communicate to us what you'd like to see in your logo.
1. Organization Name
Write out the logo name exactly as you'd like it to appear in the design. (e.g. Big Fish Books, Inc., Big Fish Books, Big Fish)
A short tag line or slogan you will use sometimes with your logo. This should be taken into consideration when we design your logo, however, your logo should also be able to stand-alone. (e.g. Big Fish Books – Get Hooked on Reading).
3. Reference Logos
Give examples of logos that you like. Tell us why you like them and what aspects you would like your logo to have.
List adjectives that describe what you want your logo to communicate (e.g. strong, fresh, masculine, illusive, funny, athletic, warm, etc.)
What colors would you like to use in your logo?
Are there any colors you definitely do NOT want to see in your logo?
What style do you envision? (e.g. crisp and clean, contemporary, modern, edgy, classy, futuristic, vintage, etc.)
Would you like your logo to have a traditional, well established or more modern reflecting current trends?
Are there images or symbols you associate with your brand? These might be a landmark, animal, object etc.
What else can you tell us about your organization that might help us create your logo?