A rising trend in Direct Mail is the use of Self-Mailers. Keep it Simple with this effective mailer. Self-Mailers include postcards and any mailing that is not contained in an envelope (or box).
It's no secret why the Self-Mailer is so successful in today's busy world. Here are the benefits:
Less Intrusive. Self-mailers require less of the recipient's time compared to mail that must be opened.
Lower Production Costs. The cost of inserting and packaging is eliminated
Get to the Point. Capture their attention, tell them why to buy from you, tell them how to buy from you.
Consistent. Lower costing, less intrusive, focused mailers can be sent more frequently to the mailbox of your clients, prospects or donors without breaking the bank.
If you apply the K.I.S.S. Principle when designing your self-mailers you'll reap the rewards of an efficient, effective Direct Mail Program.