Memorial Day marks the unofficial first day of Summer. It’s time to clean up the grill, find your picnic basket,
While Punxsutawney Phil is famous for his annual Groundhog Day weather prognostications on February 2nd, he lacks knowledge of weather
Even the stickiest marketing messages can get stale and outdated over time. On average, everyday we’re bombarded with 14,000 advertising
The holiday season is the perfect time of year to remind your customers that they are important. Let them know
Keeping our technology powered up during the day has become a challenge as our lives become more mobile and disconnected from the nearest outlet. Our biggest surge in sales last year was in ACCESSORIES to our technology that allows us our connected, productive days at work or home.
Every amateur marketer or salesperson relies on these points to sell their services, but that’s not what we buy. We buy the intangibles. We don’t buy the sweater. We buy the feeling of the fit, the energy of the color, and the experience of the texture. We invest in who we feel we become in the sweater.
When done successfully, branded merchandise is the strongest marketing tool companies can use to connect with their customers.