Easy Holiday Business Gift Giving

Every year the Holidays sneak up on us. Not that we haven’t been forewarned 4 months ahead of time when the Holiday decorations start to show up in retail stores.

At first, we ignore it because it’s too ridiculously soon to even think about it. Then, before you know it December 15th arrives and we scramble for appropriate business gifts.

Remember that your gift should be a gift of Gratitude, not a billboard. It’s not the time for a T-shirt or a Padfolio with a calculator.

Be Tastefully Thoughtful

Sweets are a universally welcomed gift for the Holidays. They’re not just for the CEO or Business Owner, but for the entire office to enjoy throughout the Season. Showing your Gratitude to the entire customer’s office will get you more kudos from the boss than giving him or her something just for them.

Neatly packaged, and Tastefully Branded, professionally prepared Food Gifts are an excellent Corporate Gift for the Holidays. Your customers and their employees will be reminded of your gratitude with every tasty bite.

Your printed logo on the ribbon is a tasteful way to show you care without being self-serving.

Get it Off Your Plate and Onto Theirs

For your convenience, many food manufacturers can ship your gifts directly to your customers. This service eliminates the hassle of shopping, packaging and shipping.

Send us Your List and We’ll Check it Twice.

Be a Thoughtful Gift Giver

Aside from having your Tower of Chocolates wrapped in a ribbon with your logo printed on it, Be creative. You can also include a Holiday Greeting Card  if you wish.

Don’t make Holiday Gift Giving an opportunity to make a sale. Be gracious, be grateful, be sincere with your gift. And leave a great taste in their mouth when they think of you throughout the year.

If we can help you give appropriately this season, we would also be grateful.

www.markit4events.com

Thinking Outside the BAG

Cooler-Bag

Memorial Day marks the unofficial first day of Summer. It’s time to clean up the grill, find your picnic basket, and chip the ice off the pool. Sunny days, vacations and fun times guide us all to the weekends ahead.

Conference, Trade Show and Company Meeting attendees all have a bit of Summertime daydreaming dominating their thoughts so summer months are a great opportunity to have some fun with your event bags.

The 2016 Advertising Specialty Impression Study shows that over 50% of all people in the US own a promotional bag and each printed brand on the bag is viewed more than 5700 times during the lifetime of the bag. That makes bags the king of all promotional products in effectiveness.

Throughout the year, our most requested bags for Conferences are messenger bags and briefcases but in Summer you can add some fun to your business bags by adding color.

A more non-conventional (pun totally intended) Convention Bag choice may lead to an even more memorable experience for your attendees. Try mixing it up by giving them a Cooler Bag . Tablets and printed meeting handouts still fit nicely.

Duffel-Bag

Duffel Bags and Backpacks also fit into the category of fun items they can use during their Summer activities.

For 5 years our company has provided registration bags for a conference of 4300 Oracle Users. Every year we attend the conference and the overwhelming response from the attendees is that they remember the year they received backpacks instead of messenger bags.

Make it personal. This Summer give them a bag sporting your brand that will go along with them while creating memories with their families and friends. Who knows, your logo might make it into a few Facebook selfies and go viral.

Agua Fria Freddie – Arizona’s Version of Groundhog Day 2016

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While Punxsutawney Phil is famous for his annual Groundhog Day weather prognostications on February 2nd, he lacks knowledge of weather in Arizona.

Legend has it that a lesser-known prognosticator lives right here in Arizona with a 95% accuracy rate.

Locals know him as Agua Fria Freddie, a shadow-seeking rattlesnake that comes out every year on February 2nd to predict the coming of Spring to us desert-dwellers.

This event is actually a non-event, as we cannot find record of any gathering to watch this legend search for his shadow. There are some legitimate reasons for not having an actual event to celebrate his findings this year.

  • Nobody ever volunteers to get close enough to look for the shadow of a rattlesnake.
  • Tourists are already in shorts and t-shirts so they don’t care
  • The big party is at the Phoenix Open Golf Tournament
  • Football fans are focused on Super Bowl 50

Rustler’s Rooste got to Freddie first and he’s an appetizer

It’s not difficult to predict when Spring will arrive in Arizona when the sun shines about 300 days a year, but it is comforting to know that Agua Fria Freddie is watching out for us. Just watch out for him the other 364 days a year when you’re hiking around South Mountain.

We hear that the TV stations in Phoenix are hiring Tukee the weather parrot to fill in over the Summer.

“Hot & Sunny…bawk!!!”

Even Sticky Marketing Messages Get Stale


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Even the stickiest marketing messages can get stale and outdated over time. On average, everyday we’re bombarded with 14,000 advertising messages when you add up all of the emails, billboards, TV Commercials, etc.. Only a few of them stick.

It’s a daunting number but still far fewer than the estimated 1 million stale pieces of gum stuck to the famous “Gum Wall” in Pike Place Market in Seattle. In the 1990s, visitors began sticking their gum to the wall while waiting in line at Seattle’s Market Theatre in Post Alley.

 

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Once named the world’s second-germiest tourist attraction, Seattle’s Gum Wall is second only to Ireland’s Blarney Stone. Pike Place Market’s gum wall will soon be scrubbed of 20 years’ buildup. Seattle is refreshing their gum wall this weekend because they are running out of space. But you can be sure that the tradition will start over and a new fresh wall of stale gum will appear very quickly.

Seattle is refreshing their gum wall this weekend because they are running out of space. But you can be sure that the tradition will start over and a new fresh wall of stale gum will appear very quickly.

Maybe it’s time to refresh your stale marketing message with a more current flavor like this wrapped coffee mug. Imagine your mug amongst the choices in the office breakroom and be sure it stands out. Keep the message simple and graphic strong on this branded coffee mug so this one ends up lasting in the hands of your customers.

Coffee-Mug

​Try Something New

Markit with Power

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Keeping our technology powered up during the day has become a challenge as our lives become more mobile and disconnected from the nearest outlet. Our biggest surge in sales last year was in ACCESSORIES to our technology that allows us our connected, productive days at work or home.

We tax our devices with our demand on them for remote power and connectivity access. Even at our not-so-mobile desk devices we wish we had just one more USB port to plug into.

Customers are grateful for the gift of power and connectivity, and marking these useful products with your brand will energize your image and create a buzz around their office.

Simple items like USB AC Adapters can save the day in a pinch while Solar Chargers add an extra sense of comfort knowing that power is available when no outlets are near.

Even at the office where power is abundant, you can leave your mark on a USB HUB that will be permanently attached to the laptop your customer stares at all day long.

These powerful accessories can be colorful as well as useful, supporting your brand as a helpful partner in their day.

The choices are endless, but not all promotional products produce results. We have over 400,000 products available to customize with your logo. See the most relevant and effective options showcased in our online promotional products store. Browse Promo Store NOW

Learn more about how Markit Motion can help you reach more customers HERE 

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Design From the Heart

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Why do your customers buy from you? Is it because your company provides the Best Price, Quality & Service? Blah, blah, blah…snooze.

Every amateur marketer or salesperson relies on these points to sell their services, but that's not what we buy. We buy the intangibles.

We don't buy the sweater. We buy the feeling of the fit, the energy of the color, and the experience of the texture. We invest in who we feel we become in the sweater.

We purchase pride and prestige. Having the best shows we deserve the best.

We pay for the feeling of belonging to something bigger, something popular, current or trendy. 

Think beyond Price, Quality and Service. Aren't those expected anyway?

Have you ever seen an ad for a dental office touting they are the cheapest dentists in town, using the highest quality fillings while they drill into your tooth faster than any other dentist within 100 miles? Of course not, that would be ridiculous. And a little frightening.

Here's how to Design From the Heart, appealing to emotions.

Choose your words carefully and get to the point with your copy. Period. Just because you write it, doesn't mean they'll read it.

Use authentic adjectives to describe the products you're selling (Luxurious Ride, Painless Fillings, Current Styles, etc.).

Don't go overboard with the over-promising adjectives or you'll sound like an infomercial (Amazing Offer, Spectacular Savings, Unbelievable Quality, etc.).

Use pictures to provoke a thought or evoke a feeling. Prospects are more likely to remember your story if they figure it out themselves and Photos are a great tool to create a perception of your company in their minds.

Focus on the feeling and speak to the senses. You've heard it before "Sell the Sizzle, NOT the Steak".

Details about Price, Quality & Service are important in preventing buyer's remorse so be sure to reinforce these attributes on printed materials they leave with after the sale. This reinforces their excellent decision and creates confidence. Stay in touch and you'll likely land a repeat customer.

Read more interesting DESIGN articles in our archives.

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Social Blue Bird Seeded in Promotional Products

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According to legend, eBay was started as a way to locate PEZ dispensers?

Another startup seeded in promotional products is Twitter. When this early bird was still in it’s nest, many other dot coms were closing their virtual doors.

When Twitter was beginning as a simple social texting platform in 2006, an employee named Noah Glass was at a party called “Valleyscwhag Hoedown” in San Francisco. With all the failed startups, there was plenty of unused swag, so the idea was to gather and gift their dead branded merchandise to the party-goers.

Odeo was one of the flailing startups represented at the party, and also happened to be the corporate parent to a little blue bird we’d all come to know as Twitter.

As the story goes, Glass shared Twitter with Om Malik, a popular tech blogger, who tweeted “looking 4 food,” and then blogged about Twitter the next day and that little bird took flight.

When done successfully, branded merchandise is the strongest marketing tool companies can use to connect with their customers. These days there’s hardly a website or storefront that doesn’t have a Twitter bird on it.

Twitter caught the attention of one person that night, and with a social stage the next day, the buzz about Twitter spread and the curious started trying out this new way to communicate.

To think none of this would have happened if it hadn’t been for some left over t-shirts and key chains. The bird was born because a bunch of people gathered to mark a milestone (or gravestone) of ideas that never took flight.

 

Rick Garrett

 Rick Garrett is the CEO and Founder of Markit Motion providing event and corporate   branded products to businesses. He has written over 100 Markit-in-a-Minute articles   drawing from his 25 years in the industry.

Rick on Google+

Learn more about PROMOTIONAL PRODUCTS in our article archives.

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