Whether you’re mailing to your current customer list or purchase a list of targeted prospects, postcards require the least amount of processing of all direct mail products.
Viewing email for the last 20 years has changed some of the hard fast rules of Direct Mail. Understand these changes in how people respond to your Direct Mail marketing and tweaking it just a little to support your digital efforts is a winning combination.
An immeasurable amount of marketing dollars are wasted because the next step is not clear to the recipient of the direct mail piece. You got them to stop and read it with the captivating images and clever copy but now what?
Don’t try to create excitement with wit and words. For ultimate effectiveness, cut to the chase and leave the excitement to the design of your direct mail piece. In writing copy we often forget the basics of why we’re doing it. Learn the basics of writing Effective Direct Mail.
Don’t chop down the mailboxes yet. Industry reports show very little decline in Direct Mail volume over the last three years. But this article is not about the volume of direct mail, it’s focused on the purpose. Learn the most common uses for Direct Mail.
If you apply the K.I.S.S. Principle when designing your self-mailers you’ll reap the rewards of an efficient, effective Direct Mail Program.
Direct Mail Simplified. To add to the confusion about Bulk Mail, the Post Office has created 7 different classifications of Bulk Mail that effect cost.